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What is Digital Marketing

August 18, 2017

Oh boy! I am often asked by new clients... What is Digital Marketing? 


Well...it's a huge database of online resources we choose from to meet the goal of the client in real time!


Customers are going to social media for real-time communications with brands. For instance, to speak with a representative Sprint.com is now a nightmare. I went to twitter, found their page and asked for steps how to reach a rep. I received a response in real-time… without being placed on hold or being redirected several times to the wrong area.


From your website to your online branding choices -- digital advertising, email marketing, online EPKs, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Here are a few items we choose from:

  • Website with company domain

  • Blogs

  • Ebooks

  • Social Media Marketing (Facebook, Twitter, Instagram)

  • Online Coverage (PR, Reviews, etc.)

  • Electronic Press Kits

  • Branding items(logos, fonts, etc.)

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