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Do You think Everyone is Your Target Market? Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. We help you do both...reach large TARGETED AUDIENCES. Your target market is the group of people or companies to which your organization aims to sell its products or services. Well, you say, I want to sell to everyone. Why should I pick just one group? There's an old marketing saying that goes like this "Target everyone and you target no one". Nothing is truer. How can you develop effective marketing strategies and tools without knowing who you're talking too? With carefully thought-out marketing strategies, you're liable to hit your target again and again. It’ll help you identify marketing strategies that will work, and it’ll focus your marketing message because you’ll know exactly who you’re tarketing. Veronica B. Marketing Expert

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