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Email Marketing Mistakes Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam; not following up with promotional emails responses; not being prepared for an influx of customers after an email marketing effort and more importantly not marketing specifically to the target audience. A critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. We help you do both...REACH LARGE TARGET AUDIENCES. Veronica B. Marketing Expert